About Us

Santa Monica Gems Supply Company was inspired by a non-profit organization, established in 1976, The Santa Monica Gems/Jims. One of the founding members was my Aunt, Hazel Cursh. A special dedication to all that served this wonderful community, past and present. 

Our mission is to create an apparel and accessories company that offers superior design, quality and value to the consumer. We will accomplish this by being committed to offering prideful service and real value to our business partners and consumers. Santa Monica Gems Supply Company will deliver authentic California, Beach Lifestyle, high-value products for the active customers of all ages.